They are switching from luxurious to affordable goods. Demographics suggest that the main target market of Swatch is the age group of Europe is currently the biggest market for Swatch watches, however due to the economic recession and price fixation its position is threatened.
It is a hot collectable fashion accessory, which could be attached to clothes and also wore as a ponytail band.
It enjoys an esteemed brand position in the world market as being one of the most successful brands of the Swiss Conglomerate Swatch Group. Facebook is one of the, most successful social network website. It also had its hand on the entertainment industry through partnership with MTV by running different contest within the shows.
This could increase its brand awareness and also alert its target audience about the uniqueness of their product. It also has a partnership with World Volley Ball Federation which helps to promote the sport internationally and also helped Swatch to market itself as a company with public interest.
Marketing Mix Decision When marketing their product, firms need to create a successful mix of The right product Sold at the right price In the right place Using the most suitable promotion Proofread and Marking Service This is not an example of our work.
However, due to the recent economic downturn coupled with changing taste and culture of the target market, most of the wrist watch companies have been hit hard including the parent company Swatch Group.
Taking this in to consideration, I suggest it could provide special prices to students and a discount on customisation of the watch if registered with Swatch Club Membership.
Due to the economic down turn companies have made huge cuts on their marketing budgets, Swatch can use this latency in the market to its advantage; they could increase their promotional marketing activity, which may enable them to increase their market share.
There have a swatch product and price list in website http: If we analyse the current market segment and also increase competition in the watch industry I would suggest Swatch could use multiple channel strategy in which the product is available through multiple channels of distribution such as Internet, sales force, call centre, retail store, departmental store and direct mail.
Pricing sends a very powerful message, it is extremely important that they reflect the customer value the company delivers.
Swatch has an exceedingly good chance to attract new customers. Find out more Selecting the most effective promotional channel The main reasons for the success of Swatch in comparison to its competitors in the East is its marketing strategy, quality and design of their watches.
Threats Threats from the counterfeit watch market is growing concern been. The productivity per employee is weak hence affecting the financial profits of the parent company.The aim of this report is to recommend a new marketing strategy to Swatch company.
the environment where Swatch company exists could be seen clearly. which increases the productcompetitiveness and price-competitiveness Expansion in the retail distribution Reposition into the fashion market Women are the major buyers in UK market and majority of.
What elements of the original Swatch marketing plan were most critical to the brand's success? The swatch watches were also supposed to be made from cheap * Besides, the swatch is the perfect marketing strategy of the company and the quality and design of each watch.
The company has different varieties of watches for different age of. Find great deals on eBay for original swatch watch. Shop with confidence. Jul 14, · Swatch has enjoyed this success due to its innovative design and quality, with a perfect marketing strategy for its target audience.
It is a hot collectable fashion accessory, which could be attached to clothes and also wore as a ponytail band. The Swatch Group Limited is the world s largest maker of finished watches It operates production centres in seven countries and has it s brand presence in over 50 countries Swatch is a diversified multinational company which is active in the manufacture and sale of finished watches, jewellery, watch movements and components The swatch group 5/5(4).
SWATCH as a brand has been performing well in these changing environment. But in order to stay ahead of this aggressive market, SWATCH has to work on its R&D with a combination of new marketing strategies.
This is an academically oriented report aimed at recommending a.Download