As highlighted earlier, at the heart of the Atithi Devo Bhavah activity was the microsite http: The brand ambassador, Aamir Khan, was the spokesperson on the website as well. This added further impetus and mass appeal to the activity.
This was because the incidence of graffiti on monuments, eve teasing, molestation etc. Its long term objective is to re-instil and re-enforce the confidence of foreign tourists towards India as a preferred holiday destination.
In terms of the first objective: As a long term objective, the campaign was to supplement the main campaign of the tourism ministry—Incredible India. When the user tried to do so with a mouse, the monument dodged the pencil—this was followed by a message from Aamir telling the user to protect the monument.
The upcoming Commonwealth Games in Delhi are further expected to add significantly to this growth.
Agency Research The second objective of the campaign was to drive involvement so as to aid the behavioural shift. It is the largest service industry in India, with a contribution of 6. The website also provided ideas and how to tips to the audience on how to be more responsible both, to the tourists as well as the tourism destinations.
Guest is God is a prominent part of the Indian culture. To drive awareness about the campaign and traffic to this website, the agency conceptualised a Pan India campaign, comprising engaging interactive banners.
The team got close to 8. The challenge was to change this perspective and ensure that the tourism industry in India realises its true growth potential.
The arrived at the big idea Study of atithi juxtaposing the core of the medium internet and our culture: Bringing the idea to life? They extended the core creative idea into Emailers, Desktop Calendars, Google Text Ads and press releases, all of which struck a deep chord with the youth.
Growing disposable income in India Growth in IT and outsourcing industry in India that is leading to a growing number of business trips by foreigners, who often add a weekend break or longer holiday to their trip.
At the heart of the activity was an eye-catching yet simple microsite http: The tourism industry is one of the most profitable industries in India and is also credited with contributing a substantial amount of foreign exchange. Register Friday, 28 September You are here: Agency Ad Serving Software The social media activity also contributed to high reach and awareness of the campaign.
These sites were shortlisted, keeping in mind the above media consumption habits of the TG and were shortlisted on the basis of three key factors—reach of the website measured in absolute numbersaudience skew share of our target audience in the overall traffic on the website across audiences and site stickiness time spent by the audience on the website.
Given the audience and their consumption of the internet medium, social media and search played a crucial role in the overall campaign. This was much higher than the expected traffic of Ministry of Tourism, India Campaign Title: From a zero visibility, the website now ranked amongst top ten searches on highly searched keywords.
Agency Ad Serving Software. Wikipedia The tourism industry also helps growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction and even poultry. The campaign was designed to complement the Incredible India campaign.
In line with the audience media consumption, they looked at e-mails, social networks, blogs, entertainment sites, community websites, technology and travel genres for spreading our message. While India had 3. The media plan generated Mn 1,81, views Source: Ministry of Tourism Two key factors contributing to this are: Security and safety of international tourists Defacement of the national heritage monuments and tourist spots And the prime reason for both these factors is the attitude of the Indian citizen at large—a low level of empathy for the tourists, and low or no sense of pride for our culture and heritage.
India witnesses approximately 3 million annual foreign tourist arrivals every year. Some of the factors contributing to this growth are: The key objective of the campaign, as discussed, was awareness leading to a behavioural shift— sensitising people to the need to behave responsibly towards tourists, national monuments and our rich heritage and culture.the impact of retrenchment/ redundancy on employees that remain in employment: a case study of kenya breweries limited.
university of nairobi east africana collection. On Going & Industrial Training. Students are given live training at the “applied Training Center” within the Institute premises, a state of the art facility with Professional training Kitchen, Training restaurant, Guest room for Accomodation studies & Front Office Lab.
Apart from this, students are sent for compulsory industrial training in India or abroad. Roy 1 Koyel Roy M.A. candidate in English Presidency University 28 October The interpretive differences of “Mukti” in Rabindranath Tagore’s short story “Atithi” and Tapan Sinha’s National Award Winning Film Atithi.
Suhag, Narender, Significance of Uniform in Hotel Operations: A Case Study with Special Emphasis to Food and Beverage Division (September 2, ). ATITHI Journal of Hospitality and Tourism, Vol. 3, SeptemberISSN However, formatting rules can vary widely between applications and fields of interest or study.
The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. Print; E-mail. schema:name " The Runaway = Atithi.".
BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign (Case Study).Download