The theoretical framework of customer satisfaction and customer loyalty

The definition of Thomassen is therefore more relevant to the current study. Company X is struggling with the problem that many online customers do not return to make subsequent purchases.

The definitions and models you select also give your research direction, as you will continue to build on these choices in different stages of your project. To increase customer loyalty and thereby generate more revenue.

The last step is to choose the definition that best fits your research and justify why this is the case. Define and evaluate relevant concepts, theories, and models A literature review is first used to determine how other researchers have defined these key concepts.

The rules about length are not clear either, but a theoretical framework is on average three to five pages long. To investigate this problem, you have identified and plan to focus on the following problem statement, objective, and research questions: Sample problem statement and research questions Company X is struggling with the problem that many online customers do not return to make subsequent purchases.

Your problem statement and research questions will serve as the basis for preparing your theoretical framework. Management wants to increase customer loyalty and believes that improved customer satisfaction will play a major role in achieving this goal.

Provides greater understanding of the doctoral process and the requirements for success. How long should the theoretical framework be? Consider adding other elements to your theoretical framework Depending on your topic or discipline, a comprehensive review of the state of affairs in relation to your research topic may also be helpful to include in your theoretical framework.

Sample theoretical framework of a dissertation

This will clarify the position of your research in relation to existing knowledge in the field. The important thing is to create a structure that is logical. The theoretical framework can be used to answer descriptive research questions that only require literature or desk research.

Performance that is below expectations leads to a dissatisfied customer, while performance that satisfies expectations produces satisfied customers. It may also be used to formulate and evaluate hypotheses of your own, which you can later test during the qualitative or quantitative research of your study.

Select key concepts Sample problem statement and research questions:Oct 14,  · The concepts of “customer loyalty” and “customer satisfaction” are critical to this study and will be measured as part of the research.

As such they are key concepts to define within the theoretical framework/5(K). Oct 14,  · As the concepts of “loyalty” and “customer satisfaction” play a major role in the investigation and will later be measured, they are essential concepts to define within the theoretical framework/5(K).

Second, it offers a conceptual framework to summarize the research in this field comprising three parts. As starting point related triggers are identified. This allows putting forward three distinct strategies: customer satisfaction to create loyalty, Impact of service quality It’s a universally accepted fact that customer satisfaction.

A CONCEPTUAL FRAMEWORK TO BUILD BRAND LOYALTY IN THE MODERN MARKETING ENVIRONMENT Wasib B Latif School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Perlis, Malaysia satisfaction of customer of the brand, trust on the brand and attitudinal.

The theoretical framework of a dissertation: what and how?

Customer loyalty program Thesis 2 Abstract Tiina Jokinen Customer satisfaction and customer loyalty are closely linked together. When customer Theoretical framework of this study is organized around theoretical base from different existing sources, such as books, articles, studies, and websites.

Impact of Customers Satisfaction And Customers Retention on Customer Loyalty contribute to the growing body of theoretical and empirical knowledge. We provide a framework that allows the relationship between customer satisfaction and customer loyalty.

Theoretical Framework: Customer Satisfaction and Loyalty

Shankar, Smith and Rangaswamy ().

Download
The theoretical framework of customer satisfaction and customer loyalty
Rated 5/5 based on 78 review