Virgin galactic space tourism marketing plan

We should also make sure that customers find our offering better than what they get from competitors. VG should take that advantage and maintain its market leader position.

Without customers, there is no business. We should look tort volunteers or famous scientists, Nobel prize winners, etc.

Virgin Galactic Space Tourism Marketing Plan Essay Sample

To participate in our test flights. Customer focus strategies; Focus on customer needs: For example, Proper and Gamble has been showing satisfied customer testimonials about Pentane on TV advertisement.

Once the first commercial flights are successful, the market will continue to grow. Communication channels and media Advertising; Advertise on magazines: VG must try to minimise this kind of cognitive dissonance otherwise it will become long term negative impression.

Virgin Galactic: marketing for the Earth?

These agents can cooperate with insurance companies to gain customer confidence. Therefore they are more likely to be interested in space tourism.

Virgin Galactic Space Tourism Marketing Plan Essay

Which have a lot of readers and members. Unlike qualitative research, quantitative research can be done on a bigger amount of customers. We can actually get more customers through the forum by referrals. Taylor Dinerman is an author and journalist based in New York City. These agents can cooperate with insurance companies to gain customer confidence.

For example, to compete with Nikkei, Rebook broadcast a commercial showing two persons doing bungee Jumping, the person wearing Nikkei died by showing only a pair of Nikkei left and the one wearing Rebook is still alive because he is wearing Rebooks Pumps The New York Times, As the market becomes more attractive, there will be more space machine suppliers which will reduce the costs.

There are still a lot of people who think aircraft are not safe, let alone spacecraft. Because it will be a niche market for VG, a proper market segmentation analysis should be carried out. It is highly potential and can make a lot of profit if successful.

Therefore, we should have agents in each location, at least one in North America, Europe and Asia. However, we might consider offering free flights to world achievers such as Nobel Prize winners to leverage our brand name, souvenirs for visitors and flyers, etc.

Provide customers with sufficient information: As to how to be customer focused, it will be discussed in more details in the next part. Cognitive dissonance is a psychological term that refers to an uncomfortable feeling or emotion caused by having two conflicting ideas at the same time.

CRM can be considered one of the most important parts in customer focus strategies. Market segmentation target audience It is obvious that target customers of space tourism are high income individuals. Only then we can have our advantage which is being the innovator and market leader in the future.

By offering the lowest n g GAP such as U Japan… These people nave annual vacations and are willing to spend more money for their holidays.

We are developing and going to launch Spaceship Two. Customers will try to reduce the dissonance themselves by choosing one f the conflicting ideas. Our agents need special training in communication and negotiation skills.Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public. Virgin Galactic Space Tourism Marketing Plan Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public. Space Tourism Business Model The Virgin Galactic Approach by Pilar Alegre [email protected] these competitors is its plan to offer more than just the space flight.

It plans on offering a offer all this, Virgin Galactic is relying on its sister companies in the Virgin Group. The sister companies along with Virgin Galactic’s space. Jul 06,  · Today, US space tourism venture Virgin Galactic announced a new partnership with two of Italy’s biggest aerospace companies to someday launch people into space.

Jan 28,  · (credit: Virgin Galactic) Virgin Galactic: marketing for the Earth? by Taylor Dinerman Monday, January 28, The plan is to rool out the first one, and the first White Knight Two, sometime this summer. Space tourism may appear trivial compared to the great issues of the 21st century, but because of its potential to pay.

Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry. By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts th 5/5(1).

Download
Virgin galactic space tourism marketing plan
Rated 5/5 based on 38 review